The Guildford Spectrum sports an impressive olympic sized ice rink which is available for skating and is also home to the elite ice hockey team ‘Guildford Flames’.
The iconic Zamboni resurfacer makes regular appearances on the rink throughout their home games, smoothing and conditioning the ice.
This vital piece of machinery, and now an important marketing vehicle, is currently promoting Burrito Loco throughout the games to visitors.
First we took the Zamboni’s vital statistics and then, with our understanding of the Burrito Loco brand, designed each panel. Careful application of the vinyl graphics has given this ice hockey hero a smart new look and Burrito Loco a unique new advertising platform.
There’s another Zamboni waiting patiently in the wings at the Spectrum for its Allen Creative makeover… so watch this space!
Allen Creative designed, printed and installed the Burrito Loco branding on our new Zamboni and it looks fantastic! Full credit to the team for turning the project around fast and professionally.
"Owner, Burrito Loco"