Artisan Product Brand


Brand Design

Hibiscus Lily

We love working with local businesses and Hitchin-based food producer Hibiscus Lily is one of our all-time favourites. Kanwal Pattar needed a brand to reflect her hand-made, artisan range of Indian-inspired chutneys, jellies and fudge. Focusing on her short, medium and long-term business goals, the branding needed to be as unique as her product range to fulfill all her ambitions. After discussing with Kanwal, we knew this wasn’t going to be an ‘off the shelf’ font for this brand, so we created a beautiful hand-drawn logo.

From day one of meeting the creative designers at Allen Creative, they showed great enthusiasm for being part of developing a new brand for our new business. The design of our logo and labels has been of very high quality and we feel that the team have understood and captured the essence of our products. We are always happy to recommend Allen Creative to other artisan producers.

"Owner, Hibiscus Lily"

Farm Food and Deli Show

See Hibiscus Lily fulfilling her ambitions on stand E26 at the Farm Foods and Deli Show at the NEC 24-26 April 2017.