New Business Brand Identity, Website and Social Media

Our technically inspired brand for Poseidon Pump Solutions is both distinctive and purposeful. Every design element has meaning, and is designed to be instantly memorable. This new business venture, required a focused brand toolkit that would enable Poseidon Pump Solutions to connect with prospective clients, to clearly communicate their expertise, and set out their ambition to deliver unrivalled service within the specialist water pumps sector.

TESTIMONIAL

“Allen Creative worked closely with us to design the perfect logo, build and launch our website, organise our brand merchandise, and create our stationery.”

Simon Maynard, Joint Managing Director, Poseidon Pumps Solutions Ltd

Poseidon Pump Solutions flyer and business cards marketing materials

Poseidon Pump Solutions services flyer and business cards

An Efficient Website

When your business is built on expertise, efficiency and results, your website needs to reflect that clearly and concisely.

Sure, we added a few modern touches - a slick before-and-after swipe feature, a floating contact button, and an intelligent contact form, but at its core, this website is to the point. Communicating what they do, who they do it for and what makes them stand out from their competitors.

Delivering all the essential messages on the first page is vital, while encouraging prospective clients to click through to find out more. It’s smart, honest, and effective, just like the business it represents.

Precision. Energy. Action.

Our logo is based on the symbol used in engineering diagrams for a pump (an arrow in a circle indicating flow direction). The logotype features circular ‘o’s’ representing sections of water tubing. Terminal characters (first and last letters) are modified with 45° angle cuts, symbolising engineered joints or cut pipe sections.

The brand icon is split into three modular components, each coloured to represent one of the brand’s three core service offerings: Installation, Maintenance and Emergency Call-Out. This tricolour design not only differentiates services visually but also adds a dynamic sense of motion and direction, reinforcing Poseidon’s proactive and responsive brand ethos. Communicating the services clearly through colour and iconography is helping to connect on LinkedIn and other social media platforms.

Two Poseidon Pump Solutions team members smiling outdoors

TESTIMONIAL

“While my business partner and I are experts in water pump solutions, we had little experience when it came to creating a brand identity and marketing a new business. Having known Michelle for years, I was confident that she and the Allen Creative team would guide us through this crucial journey. They worked closely with us to design the perfect logo, build and launch our website, organise our brand merchandise, and create our stationery. They even helped us navigate the world of social media, making sure we were equipped with everything needed to stand out in a competitive market.”

Simon Maynard, Joint Managing Director, Poseidon Pumps Solutions Ltd

Supporting Start-Ups

Behind the technical expertise are two remarkable individuals, and jolly nice chaps, who’ve taken the bold step to start their own company. With years of individual experience and a strong reputation in their respective fields, their partnership combines a wealth of knowledge, skill, and a shared commitment to doing things better for their customers. They hold themselves to the highest standards of quality and service - values that will undoubtedly resonate with their future clients. From everyone at Allen Creative, we wish Simon and Gavin at Poseidon Pumps Solutions every possible success. www.poseidonpumps.co.uk

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