Flatstone Pizza Co. Brand Creation and Implementation
Our crafted pizza brand, designed for Country Choice, is helping grow their fully supported food-to-go pizza solution across hotel groups, universities, and convenience retail spaces and more!
Bringing the Flatstone Pizza Co. brand to life, from naming and creative concept, through to full execution, has been a genuine highlight for our team. The project spans every touchpoint, from printed menus and point-of-sale materials to the website, animated digital menus, social media content, and merchandising unit design. Each element is carefully crafted to capture attention, engage customers, and build lasting brand awareness.
Bringing the Flatstone Pizza Co. brand to life, from naming and creative concept, through to full execution, has been a genuine highlight for our team. The project spans every touchpoint, from printed menus and point-of-sale materials to the website, animated digital menus, social media content, and merchandising unit design. Each element is carefully crafted to capture attention, engage customers, and build lasting brand awareness.
TESTIMONIAL
“Flatstone Pizza Co. is creating new growth opportunities throughout Brakes.”
Garry Picton, Managing Director, Country Choice
Ingredients for Creativity
We worked with the ‘ingredients’ of this new offer to create the brand. Each pizza is stone-baked - no soggy bottoms here, and every base is unique, thanks to the hand-stretched dough that creates a naturally irregular, artisanal character. Paired with rich, sun-ripened tomato sauce, these elements inspired the name, colour palette, and logo form.
Sales Presentation, Promotional Materials & Merchandising
Our end-to-end brand implementation, starts with internal sales presentations, supporting sales teams to communicate the offer through an engaging brand story and simply explained training and operational guidelines.
As well as delivering a commercially strong proposition, operators are experiencing a positive response from their customers. This complete pizza solution provides a tailored, fully branded marketing support package, featuring labelling, point-of-sale materials, banners and menus. All designed to showcase the quality of the product, and amplify the overall customer experience.
As well as delivering a commercially strong proposition, operators are experiencing a positive response from their customers. This complete pizza solution provides a tailored, fully branded marketing support package, featuring labelling, point-of-sale materials, banners and menus. All designed to showcase the quality of the product, and amplify the overall customer experience.
Everyone Loves Our Pizza Brand
With the development of multiple merchandising formats, the Flatstone brand has become highly recognisable across made-to-order counters, digital menu screens, pop-up kiosks and hot food-to-go units. It’s a pleasure to be part of this exciting journey, creating seasonal promotions and exploring new co-branding opportunities along the way.
Beyond the brand’s growth, it’s the real-world case studies that really impress. The message is consistent from pubs, leisure venues, workplaces and convenience stores - everyone loves Flatstone Pizza Co.
Beyond the brand’s growth, it’s the real-world case studies that really impress. The message is consistent from pubs, leisure venues, workplaces and convenience stores - everyone loves Flatstone Pizza Co.
TESTIMONIAL
“Allen Creative never fail to impress us with their enthusiasm, dedication and creativity. Flatstone Pizza Co. has a bright future!”
Garry Picton, Managing Director, Country Choice
Big Project, Small Details
The scale of this project has allowed our team to work closely alongside the marketing team at Country Choice. With a sharp focus on detail, we’ve been able to support the ongoing implementation, while witnessing first-hand the positive impact Flatstone Pizza Co. is having across the organisation and its customers.
Are you currently considering who to work with on your next project? If so, please do get in touch - we could be the agency you’re looking for!
Are you currently considering who to work with on your next project? If so, please do get in touch - we could be the agency you’re looking for!