It’s fair to say the team at Allen Creative are passionate foodies, and we love fish, so working with Caught & Delivered is a genuine joy. We created the brand identity, designed their e-commerce website and packaging. We write original recipes then video and photograph them for social media. We run engaging prize draw competitions, email campaigns and Google Ads. Importantly, we also manage their online data analytics, essential for optimising performance. It’s incredibly rewarding to be so fully involved in the many aspects of the brand’s growth and success.

Our platform design offers a seamless and engaging user experience; allowing customers to easily explore the product range, enjoy special offers, discover recipes, and sign up for our customer rewards programme - ‘Reel in Rewards’.

As the home-delivery arm of one of the UK’s top fish suppliers, who currently serve over 500 restaurants and food producers, Caught & Delivered was created to bring the same high-end restaurant quality fish directly to households across the country. Their mission rooted in making quality, sustainably caught seafood more accessible, while also promoting the health benefits of eating fish regularly and supporting the UK’s fishing communities.

Selling seafood direct to households is a highly competitive market - so making an intuitive, customer-focused e-commerce experience was essential for building trust and encouraging repeat purchase.

In the summer of 2025, we supported the launch of ‘Made For You’ - a new range of pre-prepared fish dishes and traditional favourites by producing a series of short, engaging videos. Each one showcased serving suggestions and complementary side dishes, helping to inspire customers and demonstrate how quick and delicious mealtimes can be with Caught & Delivered.

This content has played a key role in driving engagement and positioning the brand as a practical, tried-and-tested recipe resource in the minds of our followers.

In a market saturated with special offers and promotions, building genuine customer loyalty is a significant challenge, even when offering the highest quality products at competitive prices. Recognising that retention is worth the effort, we recommended introducing a loyalty scheme designed to make customers feel part of a wider community and to reward their continued support.

The result was the launch of our successful loyalty initiative, "Reel in Your Rewards” - a catchy and engaging campaign that has resonated strongly with customers. For a brand that already prides itself on exceptional customer service, this was a natural and strategic evolution.

The scheme not only encourages repeat purchases but also reinforces a sense of belonging and appreciation, further strengthening the relationship between Caught & Delivered and its growing customer community.