Brand Refresh, Marketing & Merchandising

Bake & Bite, the flagship house brand from Country Choice, has been the bedrock of its food-to-go range for over 24 years. Known and loved by customers, the brand delivers a wide range of great-tasting food prepared on site, spanning breakfast, lunch, and all-day snacking.

As the Bake & Bite range continued to grow, alongside an ambition to increase brand visibility in the market, an opportunity emerged to refresh and reinvigorate every customer touchpoint. From display units and packaging to point-of-sale materials, the brand refresh was designed to ensure Bake & Bite stands out with clarity and consistency.

TESTIMONIAL

"Working with Allen Creative on this project was a genuinely rewarding experience. Your creative approach stood out from the very beginning, resulting in an eye-catching brand that truly commands attention in-store.”

Imogen Adams, Marketing Executive Country Choice

Dynamic Unit Media Screens

Our animation team developed eye-catching content designed to connect with customers through snappy product storytelling, engaging videography, bold animation, and a playful tone of voice, helping Bake & Bite drive engagement and influence choice at the point of purchase.

Bake & Bite offers six distinctive display units for customers to choose from, including the striking new Hot Tower featuring a dynamic media header. This digital experience is ideal for showcasing the full product range, as well as bespoke promotions and seasonal specials.

The Ultimate Nationwide Food-to-Go Offer

The Bake & Bite brand refresh represents a significant body of work that we are extremely proud of. With hot and ambient display units central to the customer experience, the refresh places equipment at the heart of the brand’s visibility and impact.

A new, fresh, bold look and feel ensures the Bake & Bite range stands out in any environment, from service stations and travel hubs to university campuses and customer catering settings.
Supported by our ongoing marketing activity, the refreshed brand is designed to build awareness, strengthen customer recognition, and support a growing nationwide community of Bake & Bite customers.

Bake & Bite outdoor pavement sign advertising oven-baked sausage roll

Packaging

Designing the Bake & Bite packaging range was an exciting and highly creative process. A confident shift from generic packaging to bespoke, product branded trays and packs has transformed display units into a playful, memorable food-to-go experience, while creating infinite possibilities for future product development.
New shelf-edge labels complete the look, carrying through the brand’s colours and distinctive tone of voice. Together, these elements turn the hot food offer into a true in-store destination.
Every detail has been carefully considered to make each unit more visible, more appealing, and more engaging for customers.

Creating a Clear Plan for Growth

Bake & Bite is now appealing to a new generation with new products and a bold new look. If your business identity or consumer brand is ready for a refresh, reset, or repositioning, now is the time to plan ahead. Take a closer look at your competitors, refine your core proposition, and build a clear growth strategy to carry your business confidently through this year and beyond.

TESTIMONIAL

"The brand now feels modern, stands out effortlessly, and has a sense of fun and personality that is exactly what we wanted to achieve. What impressed me most was how well you understood our customers - every design decision felt purposeful and aligned with them in mind. Beyond the initial delivery, your ongoing support and the thoughtful ideas you share for nurturing and evolving the brand have been invaluable."

Imogen Adams, Marketing Executive Country Choice