The Dough & Go ordering kiosks feature illustrations designed by Allen Creative. The illustrations are hand-drawn directly on iPad and exported into Adobe Photoshop for editing. They all show simplified ingredients within the stylised ‘Sliced-Pizza-G’ shape. The highly visual menu is easier for all students, especially international students to understand. This helps to reduce queuing at busier times. The kiosk ordering system has been so successful it is now in the process of being rolled out across another 12 outlets in 8 universities.